Digital health. A business category growing so quickly and broadly, the healthcare industry has questioned if we are even calling it the right thing. At Bridge Connector, we like to think about digital health very simply: technology solutions that enable better care.
Among some eye-catching patient-facing technologies, our customer, Higi, stands out from the crowd with an interesting story: meeting consumers where they are and enabling them to engage in their health while empowering healthcare organizations across the care ecosystem. They’ve established a network of over 10,000 FDA-cleared Smart Health Stations — the largest network of its kind in the country. And the stations are popular in their own right, used more than once every second. Housed in community points of trust such as retail pharmacies and grocery stores, workplace lobbies, and places of worship, Higi’s self-service technology measures and tracks biometrics, offers educational content and health risk assessments, giving patients more control over their health. The platform also allows users to opt-in for recommendations and referrals based on those biometric numbers and identified health needs.
In short, this generates massive amounts of patient data — data that the consumer can use to learn and track their own health, and importantly, with the right permissions and integrations, data that a healthcare organization can use to better understand the health needs of their populations and inform care pathways. Higi could have easily left the responsibility of sharing the data with the consumer — their network had become quite popular among its users as a simple health station. But offering a solution that doesn’t seamlessly share this data with a healthcare organization is sort of like being dressed up with nowhere to go.
Higi saw the potential to turn data into action for these consumers, and the healthcare organizations that care for them, via that same station — using data to provide relevant education and actionable next steps or recommendations consumers can take to improve their health. Cue Higi’s next product evolution, taking it from a station to a powerful platform for engagement.
This required a fool-proof product integration strategy, pulling it off like a finely oiled machine, with predictable processes and desirable outcomes. For every single customer. And for every transfer of patient data (shared only with their opt-in consent, of course).
According to Laura Mackay, Higi’s Chief Strategy and Growth Officer, “We would often get the question from Higi customers, ‘Can you integrate with my EHR?’ or ‘How long is an integration going to take?’ Prior to aligning with Bridge Connector, we didn’t have a good enough answer for these questions.”
“Leap and the net will appear” isn’t an advisable approach to take when you’re selling, said Chris Thomas, Bridge Connector’s Director of Partnerships, who worked closely with Laura to create the predictability around integrations that Higi and their customers required.
“You need to be able to speak confidently during the sales cycle, ‘We can absolutely connect with your EHR or other platforms, here’s how long it will take, and even, here’s the cost you can expect. That last one is where Bridge Connector is really different than our competitors,” said Chris.
He’s referring to Bridge Connector’s subscription model, where, based on the scope of the potential work, Bridge Connector establishes and presents a predictable price for the life of the integration, including all maintenance and updates as the various connected platforms evolve.
To-date, Bridge Connector has helped Higi complete a number of sales opportunities, bringing them to “closed” and also implementing the integrations at least 10 times more quickly than Higi estimates the processes would have taken them internally. And Higi’s customers have certainly benefitted as well. Here are a few examples of how Higi’s shift in integration strategy has improved patient care for their customers.
At the end of the day, it’s about much more than extending data from Higi’s station network as it evolves into more of an enablement platform for its consumers and customers.
“It’s about empowering our customers to be change agents,” said Laura. “People want more, and they deserve better healthcare value and outcomes. We’re really excited about our expanded capabilities to deliver on that want, continuing to meet consumers where they are, creating a new way for them to interact with their health, and access care in a way that affects more change for them and our customers.”