Data-Driven Healthcare Marketing

Increasing Referrals and Optimizing Campaigns

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Running a data-driven marketing program is no easy task.

How would your team benefit if they knew exactly which of their marketing campaigns were most effective? Whether you’re marketing to patients or referring physicians, it can be tough to track ROI on your marketing spend. Knowing which sources and campaigns are bringing in the most quality referrals allows your organization to double down on what’s working, and improve what isn’t as successful.

In this on-demand webinar, featuring experts from Bridge Connector, Premier Radiology, and Salesforce, you’ll learn:

  • Methods to increase referrals using your marketing data
  • How tracking campaign ROI can maximize your marketing budget
  • Why automating your marketing workflows can help with post-discharge follow-up


headshot of josh douglas

Josh Douglas

Chief Technology Officer
headshot of gail bedlack

Gail Bedlack

Chief Marketing Officer
headshot of erik wagner

Erik Wagner

Director, HLS Global Strategy at Salesforce